King Of The Fall is Alternative R&B track. The fast-tempo track features a bright ethereal pad (which plays throughout) melodious strong vocals, and a low-key but mellow drum pattern.
First of all, this music video demonstrates genre characteristics from Hip-Hop and R&B from the use of drugs. This can be seen at 1:00 of a man inhaling smoke from a pipe/bong. This is feature was likely implemented so that the target audience can related more to culture surrounding this genre. Another way this video demonstrates genre characteristics is by having shots of people dancing (e.g. at 1:47). Hip-Hop is common to played at clubs therefore dancing was likely used in this video to appeal to younger people who go to these specific clubs and encourage them to dance.
The visuals are clearly illustrative of the music. The shots will mainly cut on the kick drum because it is the hardest hitting sound in the song- this creates a stronger relationship between the visuals and music. At the end of the hook (at 1:13) the music resolves into another verse- at this point, the cuts speed up in time with the music and go back into the same rhythm as before. However, it can be argued that the visuals are not illustrative of the music from how it is a fast tempo song juxtaposed with a slow-motion video- so it therefore contradicts the energy of song.
First of all, this music video demonstrates genre characteristics from Hip-Hop and R&B from the use of drugs. This can be seen at 1:00 of a man inhaling smoke from a pipe/bong. This is feature was likely implemented so that the target audience can related more to culture surrounding this genre. Another way this video demonstrates genre characteristics is by having shots of people dancing (e.g. at 1:47). Hip-Hop is common to played at clubs therefore dancing was likely used in this video to appeal to younger people who go to these specific clubs and encourage them to dance.
The visuals are clearly illustrative of the music. The shots will mainly cut on the kick drum because it is the hardest hitting sound in the song- this creates a stronger relationship between the visuals and music. At the end of the hook (at 1:13) the music resolves into another verse- at this point, the cuts speed up in time with the music and go back into the same rhythm as before. However, it can be argued that the visuals are not illustrative of the music from how it is a fast tempo song juxtaposed with a slow-motion video- so it therefore contradicts the energy of song.
The visuals are also illustrative of the lyrics. For example at 0:13, the lyrics are 'Bout to leave the crib with a couple of my pirates' (pirates meaning another term for crew). When these lyrics are said, there is a shot of The Weeknd with two people following behind him.
Another example would be at at 0:48, when he says 'I've got a girl home...' and it then cuts to girl lying in a bed.
Throughout the entire music video, there is a common notion of looking, more specifically of young women looking back at the camera. At 0:55-0:57, there is a good example of this happening. A tracking shot of The Weeknd is used where he walks into a room and is looking just beyond the eye of the camera- the video then cuts to a shot of two blonde girls staring back at the camera- this creates a sense they were looking at singer.
There are many close up shots of The Weeknd and every shot is in slow motion. This aids the demand of the record label as it strengthens his image and recognisability to the people watching. Being recognisable is a key importance for a record label as they want singers who are unique and different than everyone else.
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