Sunday, 2 October 2016

Initial concept - so far

For the last 2-3 lessons, my partner (Hammad) and I have been discussing concept ideas for the music video we are creating for 'f e v e r' by BlackBird.

The music video will likely be a narrative with possible moments for performance such as lip-syncing. The reason I think lip-syncing should be kept at a minimum is because the singers voice is very high-pitched- so much so, that some people have thought it was a female singer when really it is a male. So by having Hammad lip-syncing in the music video, some people may be confused when they think it is a female vocalist but a man lip-syncing.

Central idea:
The video will start in a house. The time of day is unknown at this point but can be depicted as being in the late evening. We would like the house to have ambient/available lighting by not having many artificial lights on and hopefully be able to use natural light coming through windows. By doing this we aim to establish an atmosphere that suggests anyone living in this house is lethargic or depressed.  A slow and smooth tracking shot will move down the corridor and turn into a bedroom. The bedroom could be messy with clothes and bottles scattered around the room. Hammad is sitting on the bed on his phone and this is where the vocals come in. The first line is 'it's better, if you let go'. One idea we had for this part was to have a floating kinetic-visual come up as Hammad is texting this line to a girlfriend/ex-girlfriend. This effect can be seen in Sherlock and House Of Cards and I think it is a great way to present a text message in film/TV. Here is a video showing some examples:

After this happens we thought about the idea of the character getting up when the drums and synth enter in the song. The drums give the song more energy and drive so by having the character stand up, it is like he is finally going to do something more active. He could start picking up the women's clothing around the bedroom and putting them in a bag, along with a framed photograph of a girl. This photograph is going to be our framing device because it will follow Hammad throughout the video. The photograph could possibly also have Hammad next to the girl to make it clearer that they were in some sort of relationship.
Next, Hammad starts getting ready to go outside, this could be presented in 3-4 short clips such as putting on a jacket, tying up shoes and/or putting on hat for instance. It might be important for these shots to switch between slow-motion and real-time to keep up with the speed of the song because viewers may find this part uninteresting if it goes on for long.

This is our concept so far- and I will update this post when we have more ideas.


Update - 17/11/2016

After some consideration, we have decided to add another narrative to accompany the original concept. Our idea is to include flashbacks of a relationship between the main character and his ex-girlfriend.

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